Case study
Family First Dental Captures 175 Appointments and $131K in Annual Revenue with Resonate AI

Beyond Technology: When AI Delivers Human Connection
Sometimes validation comes from unexpected moments. Elizabeth D., General Manager at Family First Dental, pinpointed exactly when she knew Resonate AI was different: "The first time I felt like it was going to be a long-term solution wasn't when we booked our first appointment. It was when a patient canceled due to a recent mastectomy, and the AI responded with genuine compassion. It was an interaction I would be proud of from any human team member."
This defines Resonate AI's approach - technology that captures revenue while maintaining the empathy your patients deserve.
The Reality: What Family First Dental Was Missing
Family First Dental (part of Dentive Dental Group) operates 5 dental practices that were hemorrhaging opportunities. Over 8 weeks, they discovered they were missing 1,479 calls - nearly 185 missed connections every week. Each represented a patient need, a potential relationship, and lost revenue.
The Problems They Needed Solved
Quantifiable Loss: Without data, Family First Dental couldn't see the scope of missed opportunities. They suspected problems but lacked metrics to drive decisions.
Staff Burnout vs. Patient Access: Teams couldn't disconnect after hours knowing patients needed care. Monday mornings meant voicemail marathons instead of patient care.
Failed Technology Attempts: Previous online scheduling delivered a dismal 25% show rate. They needed control without sacrificing accessibility.
Competitive Disadvantage: While staff juggled multiple tasks, patients calling during peak hours often went to whoever answered first - usually competitors.
How Resonate AI Works for Family First Dental
The solution focused on augmenting human capability, not replacing it:
- Instant Response Protocol: Every missed call triggers immediate text engagement
- Controlled Scheduling Parameters: AI books within defined rules, maintaining practice standards
- Comprehensive Visibility: Real-time dashboards show exactly what's happening
- Multi-Channel Coverage: Phone, web chat, and proactive recall - meeting patients where they are
- Natural Communication: Conversations that feel human because they're designed to be helpful, not robotic
The Numbers: 8-Week Pilot Results
Revenue Impact
- 39 new patients at $916 average value = $35,724 captured revenue
- 136 existing patients retained and served
- Monthly new patient revenue: $10,992
- Annual projection: $131,904 (new patients only)
- Investment: $450/location/month
- ROI: 4.9x (conservative - excludes existing patient revenue)
Operational Metrics
- 1,479 missed calls handled
- 972 AI conversations conducted
- 688 patients successfully engaged
- 74% show rate for booked appointments
- 26% conversion from conversation to appointment request
Efficiency Gains
- 81 appointments booked directly by AI
- 94 appointments booked by staff from AI-captured leads
- Same-day issue resolution throughout pilot
- 12 product improvements based on feedback
What Makes This Different: Direct Feedback
On Solving Real Problems
"Resonate allows us to offer patients appointments within carefully chosen parameters while my team is home with their families enjoying their weekends. We accomplish both goals - patient access and team wellbeing." — Elizabeth D., General Manager
On Vendor Relationships
"I've worked with many third-party vendors during my 20 years in dental. I don't particularly like them typically - they overpromise and underdeliver. Not so with Resonate. They resolve issues the same day. Manji came on-site to meet the team. They constantly ask for feedback and actually use it." — Elizabeth D., General Manager
On Peace of Mind
"Not having to wonder what we are missing. Knowing our phone numbers, online chat bot and contact form are working for us when we are home gives us a lot of peace of mind." — Elizabeth D., General Manager
The Outbound Innovation That Changes Everything
While most practices struggle with recall, Family First Dental tested Resonate's proactive outreach:
- Contacted 199 recall-due patients
- Generated 52 appointment requests (26% conversion)
- AI booked 29 directly
- Zero staff hours required
This isn't about replacing human contact - it's about ensuring no patient falls through the cracks.
Why This Implementation Succeeded
Personal Investment: Founder on-site visit showed this was a partnership, not a transaction.
Rapid Response: Issues resolved within hours, not days. No support ticket black holes.
Controlled Rollout: 5 practices first, refinement based on real experience, then scale.
Transparent Data: Weekly metrics meetings kept everyone aligned on what was actually happening.
Staff First: The technology made their jobs easier, not obsolete. Teams embraced it because it helped them succeed.
The DSO Opportunity
Simple Math at Scale
- 5 practices = $131,904 annual new patient revenue
- 20 practices = $527,616
- 100 practices = $2,638,080
Quality Metrics That Matter
- 74% show rate (3x better than previous online scheduling)
- 71% patient engagement rate
- 100% staff adoption
Strategic Advantages
- See patterns invisible before (peak times, common requests, capacity constraints)
- Make data-driven staffing decisions
- Compete effectively for patients who call multiple practices
The Bottom Line
Elizabeth D.'s advice is direct: "You can't afford not to try it. The dental landscape is changing rapidly. To stay relevant, Resonate will help you navigate what AI means for your office, in a way that makes sense for you and your patients."
This isn't about AI replacing human connection. It's about technology that multiplies your team's ability to care for patients while building a sustainable, profitable practice.
The data proves it works. The team feedback confirms it's sustainable. The patient response validates the approach.
Ready to see what you're missing? Let's talk about your practice's hidden opportunities.
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Monday Morning Game Changer
"It has made a huge impact on Monday morning. The email our offices receive with a summary of the calls we missed over the weekend is a game changer. What used to take a few hours and sometimes missed opportunities is now an effective schedule builder allowing us to prioritize call backs."
Hours Saved for Patient Care
"Helped our team tremendously on the amount of time they would spend listening to voicemails... Resonate AI has been a 'God-send' for our entire admin team!!!"
Personal Touch Enhanced, Not Replaced
"Before trying Resonate AI, I was concerned about losing the personal touch with patients and whether the system would really understand the needs of an OMS practice. But what I found was the opposite—Resonate actually enhances the patient experience by ensuring calls are answered promptly and consistently, and nothing falls through the cracks. It's like adding a highly trained, always-available team member who never gets overwhelmed."
Empathy Converts Lost Patients
"We saw this one conversation where patient shared that they don't have insurance and Andrea (our AI name for Resonate) empathized with the patient making them feel comfortable that its ok that they don't have insurance, and then intelligently shared about our membership plan. The patient was interested in learning more and ended up booking the appointment. The conversation went from almost losing the patient due to no insurance, empathizing with patient and capturing the patient with membership plan. It was awesome!!"
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