Case study
Facial & Oral Surgery Associates Captured $81,000 in Revenue in 30 Days with AI-Powered Patient Engagement

AI Quality That Impresses Even Doctors
One of the most compelling validations came from an unexpected source. As Practice Manager Sarah Sellers explains: "Dr. Dauterive was particularly impressed when he called the office while on vacation and spoke with 'Katie' without realizing it was AI. He thought it was a real person, which speaks volumes as he is very big into keeping a personal touch with communication."
This incident highlights a critical success factor: the AI doesn't just capture leads—it maintains the practice's standard of personalized, professional patient care that even specialists approve of.
Client Profile
Allied OMS dental group has 50+ locations across the US. Allied OMS partnered with Resonate AI to run a 30 day pilot to capture new patients from missed calls. The team picked Facial & Oral Surgery Associates (FOSA) which is a multi-location oral and maxillofacial surgery practice specializing in wisdom teeth removal, dental implants, jaw surgery, and complex oral procedures. With three locations and a high-volume patient base receiving over 3,400 calls monthly, FOSA faced a critical challenge: they were missing 17-20% of incoming calls, representing 650-700 missed patient opportunities each month.
The Challenge
FOSA was struggling with a problem that plagues many busy dental practices:
Lost Patient Opportunities: With 650+ missed calls monthly (17-20% of total volume), FOSA was losing potential patients who needed urgent care. Analysis showed 71% of missed calls occurred during office hours, indicating staff was simply overwhelmed.
Monday Morning Overwhelm: Staff dreaded the start of each week, spending significant time catching up on weekend voicemails and missed communications, taking them away from patient care.
Resource Constraints: The practice needed a solution that wouldn't require additional staff but could still capture and engage with missed opportunities effectively.
Complex Patient Needs: As an oral surgery practice, FOSA handles everything from routine wisdom teeth extractions to complex jaw surgeries, requiring sophisticated patient intake and insurance verification processes.
The Solution
FOSA implemented Resonate AI's intelligent patient engagement platform, which provides:
- Instant Response to Missed Calls: AI automatically texts patients when calls are missed, engaging them in natural, human-like conversations
- Smart Website Chat: AI captures and converts website visitors into booked appointments
- Intelligent Triage: AI gathers patient information, understands their needs, and handles insurance questions
- Staff Notifications: Instant email summaries and weekly reports keep staff informed without overwhelming them
- Seamless Integration: Works with existing phone and practice management systems
Remarkable Results
$81,000 in Production Potential
- $81,000 from new patient appointments
- 41 new patients captured in 30 days.
- Breakdown includes high-value procedures: 27% wisdom teeth removal, 15% general extractions, 12% dental implants
61x Return on Investment
- ROI calculation: 61x
- Note: This excludes existing patient revenue, future procedures from consultations, and operational efficiency value
5-7 Hours Weekly Time Savings
- Eliminated Monday morning voicemail catch-up sessions
- Automated patient information gathering
- Streamlined appointment scheduling process
Universal Staff Satisfaction
- High Net Promoter Score from front office team feedback
- Leadership endorsement from Practice Administrator, Practice Manager, and Site Managers
- Doctor approval - even specialists impressed by AI conversation quality
What the Leadership Team Says
On Impact and Results:
"It has made a difference in our practice and we have been able to call patients back quickly with exactly what they need."
— Cynthia M, Practice Administrator
"So far everything is going great with the AI system. My staff has found it to be very helpful and efficient, significantly reducing the time they spend on scheduling. It's also given them peace of mind knowing they can focus on patients without worrying about missing calls."
— Sarah S, Practice Manager
"About two weeks after we started using Resonate AI, we got a new patient who told us she called three different clinics after hours, but we were the only one that 'got back to her immediately.' The AI had responded to her voicemail within seconds... We weren't just saving missed calls, we were winning business we wouldn't have even known we lost before."
— Alex K, Regional Operations Director
On AI Quality:
"Dr. Dauterive was particularly impressed when he called the office while on vacation and spoke with 'Katie' without realizing it was AI. He thought it was a real person, which speaks volumes as he is very big into keeping a personal touch with communication."
— Sarah S, Practice Manager
"Before trying Resonate AI, I was concerned about losing the personal touch with patients and whether the system would really understand the needs of an OMS practice. But what I found was the opposite—Resonate actually enhances the patient experience by ensuring calls are answered promptly and consistently, and nothing falls through the cracks. It's like adding a highly trained, always-available team member who never gets overwhelmed."
— Brent A, Regional Operations Director
What the Front Office Staff Says
On Capabilities Previously Impossible:
"I no longer have to check voice messages, I have them right in my inbox so I am not stuck on the phone listening to messages at the beginning of my day."
"Ability to capture patients that would have been lost due to missed phone calls."
"Track missed calls and interact with patients quicker without additional staff."
On Implementation Experience:
"It was seamless. Integrating Resonate AI into my daily routine was incredibly easy."
"The onboarding process was easy. Manji has been very responsive to our needs."
On Value Delivered:
"The communication, level of engagement and information that is gathered makes scheduling appointments smoother for both the patient care coordinator and the patient."
"Reaching all patients that have called, regardless of whether a message is left."
How It Works
- Patient calls practice → Practice misses the call
- AI instantly texts patient with personalized, human-like message from "Katie"
- Natural conversation ensues where AI handles insurance questions, gathers information, and schedules preferences
- Staff receives instant email notification with complete patient details and conversation transcript
- Dedicated team member follows up within hours to complete booking with all information pre-gathered
- Site managers oversee process to ensure rapid response and consistency across locations
Dual notification system: Instant alerts for immediate follow-up, plus comprehensive Monday morning summaries for weekend activity—ensuring maximum capture efficiency.
Leadership visibility: Unlike traditional voicemail systems, managers can track and oversee the entire missed call recovery process.
Real Patient Conversations
The AI successfully handled complex scenarios including:
- Insurance verification and coverage questions
- Objection handling ("How much will it cost?")
- Relationship understanding (recognizing "hubby" means husband)
- Urgent care needs (potential cancer concerns with appropriate empathy)
- Multi-location routing for patient convenience
- Online registration link sharing and paperwork coordination
Implementation Success Factors
Seamless Integration: The platform integrated with FOSA's existing VoIP system and practice management software without disruption.
Staff Buy-in: Universal positive feedback from front office team, with staff immediately recognizing time savings and improved patient satisfaction.
Dedicated Workflow: FOSA assigned specific team members to handle AI-captured leads, with site managers providing oversight to ensure rapid response times. This created accountability and consistency across all three locations.
Real-Time Notifications: Staff receive instant alerts when AI engages with patients, plus comprehensive Monday morning summaries for weekend activity—ensuring no opportunities are missed.
Leadership Visibility: Unlike traditional voicemail systems, managers can now see and track missed call recovery, enabling better oversight and process improvement.
Scalable Solution: System handles high call volumes (3,400+ monthly) while maintaining personalized patient interactions.
Conservative Measurement: All ROI calculations use conservative assumptions, excluding potential future procedures from consultations and not factoring in operational efficiency gains.
Key Takeaways
For Multi-Location Practices: Resonate AI scales efficiently across multiple locations while maintaining consistent patient experience and centralized reporting. Leadership gains visibility into missed call recovery across all sites.
For High-Volume Practices: Even practices missing 17-20% of calls can achieve dramatic patient capture improvements without additional staffing. The key is dedicated workflow and rapid response protocols.
For Surgical Specialties: AI successfully handles complex medical conversations, insurance verification, and urgent care triage while maintaining appropriate empathy and professionalism.
For ROI-Focused Practices: With 61x monthly ROI using conservative calculations, the investment pays for itself many times over while improving patient satisfaction and staff efficiency. This excludes additional value from consultation conversions and operational improvements.
Implementation Success: Assigning dedicated team members with management oversight ensures consistent follow-up and maximizes conversion rates from AI-captured leads.
Looking Ahead
FOSA continues to see consistent results month over month, with Allied OMS leadership planning expansion across additional Texas locations. The practice has transformed from losing hundreds of potential patients monthly to capturing and converting them into a significant revenue stream.
"I think everyone's very, very excited about the potential for this. The response is very important—how quickly we respond back—because the AI is responding quickly, but we also need to respond quickly as well."
— Brent A, Practice Operations
"Now there's the ability for leadership to see it and ensure that it's getting done and being completed... There's a quick response time on it because we've allocated one particular person to it on a day-to-day basis."
— Brent A, on implementation success
Ready to capture missed opportunities at your practice? Learn how Resonate AI can transform your patient engagement and drive measurable growth.
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